Having a blog sounds exciting, right? But before you actually set out to start a blog ensure that you have a clearly laid out plan. Most blogs fail due to poor planning, as bloggers are so much in a hurry. They fail to do their homework well and often leave out the important aspects of a successful blog. Below are some useful tips that would have saved most bloggers from failure.
1. Find reliable hosting
How you host your blog is one of the major decisions you need to make as you start a new blog. Hosting is essentially what makes your blog live to the world. It can be simply described as the virtual habitat for your blog as it helps store your blog’s data and links it to the web.
There are various hosting configurations to choose from which include self-hosting and free hosting.
Bloggers are highly encouraged to opt for self –hosting as free blogs like tumblr do not offer you control or ownership and branding options that count in building a successful blog. Right from the beginning you should identify the ideal blog hosting for you.
Most blogs fail as people look at them from a short-term angle. Why start with a free blog then later struggle to migrate while you could straight away start with a self-hosted blog that puts you in charge of your entire blog.
2. Have a mailing list and ensure that it is growing
This is perhaps one blogging tip that has remained constant over the years. Having a mail list allows you reach people via their inboxes at any time. This helps boost traffic to your new blog posts. Growing the mail list is essential as you cannot entirely rely on Google for traffic.
Social network sites also constantly change their terms which may at times interfere with your traffic. Therefore the mailing list offers you a reliable source of traffic should something go wrong with all the other common sources of traffic.
3. Knowing your competitors is a great tool
You have great content, but who else in the market focuses on that similar niche and how good are they? Well, if you do not know this you then you are probably chasing shadows. Identifying with similar bloggers helps you position yourself in the market.
You get to know what you ought to be giving more attention and what you should do away with. The greatest turn off to your visitors is posting content that has appeared somewhere else before.
You therefore have to be on your toes to source for new ideas and approaches to issues in order to uphold originality and uniqueness.
4. Be passionate and get serious
Blogs do not work their way up to success, the blogger pulls them up to success. If you have no time and love for your blog then you will achieve very little from it.
Get your objectives right from the beginning and every decision you make from then on should be to help you towards your goals.
When you love what you do you will be enjoying every minute you are working on it even if it is for free.
This means that your blog will remain relevant and energized to cover a particular niche.
5. You reap what you sow
This is a cliché but true in every way. If you intend to earn from your blog, then like any other business you will have to put in some investments.
This will include spending money on generating a unique design, custom development and marketing. Yes, blogs need to be marketed too or else your content will just be that, yours and no else will know about it.
Sometimes you will also have to source for writers or editors to help you manage it while you can’t and all these require money. If you invest wisely in your blog the profits can be outstanding.
6. Interactive and responsive web designs rule
Currently, mobile devices are a prime source of web traffic. If your blog’s layout fails to respond to these smaller gadgets then you are at risk of losing valuable traffic as people ill shy away from it.
By interactive it is meant that your visitors should be able to comment on your posts.
This enables them express their attitude and feelings towards your posts which can be used as an evaluation tool.
7. Everyone needs help at some point
No matter how great a blogger you are, there are instance that you will require the opinion or assistance of someone else.
You will be surprised that sometimes your solutions are closer than you think. Accepting help saves you time and the end result may be even more than you expected.